Crown Perth is one of the largest organizations in the hospitality industry in Western Australia and is located in Perth. The organization deals with accommodation, SPA, conference services, casino, and hotel. The Casino is the core business of the organization as it is the most profitable and one of the most popular casinos in Australia (Crown Perth, 2014). Like any successful business in the world, the Crown Perth is guided by a vision, mission, and goals. The vision of the organization is to be the preferred hospitality and entertainment centre in Australia and beyond. This helps to explain the future aspirations of the organization as well as guide it strategy formulation. The mission of Crown Perth is to offer the most efficient services to customers and to make the experience of the customers in the facility to be memorable and unforgettable. This is by offering the best dinning experience to the customers and offering the best experience for night reveler in Perth.