Marketing Plan


The major project in this unit is to develop a marketing plan for a expanding a product or service into a new market (or ‘host’ country). The students are free to choose any product/servicefrom any country they like, as well as any ‘host’ county or new market they like. The project has two parts. The first task is an individual project proposal


This marketing plan will aim at exporting Suntech Solar Panels to Pakistan.  With the growing concern about global warming, the clean energy market has been found growing at an unprecedented rate as more people option for eco-friendly products.  This has created many business opportunities, one of them being exported of solar panels from leading producers to countries that do not produce them (Bhutton, Bazmin & Zaheci, 2012). There are many reasons why Pakistan has been chosen as a destination market for the products