The main objective of the marketing plan is to achieve a 20% increase in donations and 20% increase in the target clients in Australia.
The marketing environment shows that cancer is a growing public concern. The government and the private sectors have come together to put in place strategies to mitigate the cancer situation. Pink Ribbon is one of the well-known non-governmental organisation that participants in feminine cancer mitigation strategies. The organisation is a well-known brand that has wide experience in cancer management. It provides information, funding research, and support services.