Marketing Orientation

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Description

Marketing Orientation

Marketing Orientation

answer


The concept of marketing orientation has sparked different views, suggestions and recommendations in many organizations and among different authors, marketers and analysts. The idea has been criticized on different managerial grounds, yet there has not been a clear conclusion as to what concepts can be implemented and how they can be implemented. This is because there are many marketing orientations concepts in the environments. They are also faced with difficulties as to the appropriate approaches that can be adopted and the personalities to involve in the process of developing strategies.