In the recent past, the issue of environmental sustainability has become an important consideration in operation of organizations. Sustainable operation of organizations requires that they must be responsible not only to their internal operations but also to the external environment. According to Mitchell (2010) marketing, being an important activity every organization engages in, is a key to sustainability of organization. Sustainable marketing orientation can be term as marketing efforts that align the organization with concept of sustainable operation. It can be termed as marketing efforts that help the organization to meet its needs currently without compromising on its ability to meet future needs (Webster, 2002). This is the main goal of sustainable operations of any organization. The major advantage with sustainable marketing orientation is that it increased the overall performance of the organizations.