MARKETING OF SERVICE

see the attached

Description

Café Myriade focuses mainly on board games but customers can request food and drinks. The company uses differentiation pricing strategy whereby different game services are offered at different prices. One can get food and drink packages with the games which is cheaper. During happy hours, from 2pm to 7pm a customer can get discount on game play about $ for 5 hours. For instance, community chest (jug drinks) is offered at $6.50 while apple and orange juices are offered at $4.00. This price is cheap hence attracting customers and retaining them. Café Myraide uses store as the distribution strategy whereby customers interested in playing different board games visit the café. The Café does not have numerous retail stores in the market but only one which is located quite far from the bust stop or train station.