The world has experienced tremendous growth and development in technology over the last two decades. Majority of individuals and organizations today use various forms of technology in their activities and daily activities. Majority of firms or organizations have invested heavily on new techniques and strategies in marketing their products and services as proliferation of technology offers an opportunity to the organization to reach a wide range of customers from various corners of the world (Kaplan, 2102). Today marketing has changed from the traditional forms of marketing to a new trend that uses technology. In light of this, it is imperative for an organization to be updated with the current marketing trends and implement the ones that are beneficial to it. In order for an organization to keep in tandem with the recent trends, it is crucial for the organization to evaluate the business environment.