The number of people using contraception in the world has increased at a tremendous rate. Since they were introduced as a way to control the burgeoning population, they have become a tool at hand for governments and families to plan the population to a manageable level. Indeed, the effectiveness of contraceptives in helping the world manage the population has been acknowledged in a number of studies. However, a recent Global Mail report on a world survey on the use of contraceptives that was carried out in 2009 shows that African countries and some in Middle East lag behind in use of contraceptives (Thomson 1). The report showed that Nigeria, together with other African countries has less than 25% average use of contraceptives. This makes Nigeria an ideal target market for contraceptives. A recent report by Monjok, Smesny, Ekabua et al. (17) documented that the current rate of use of contraceptives in Nigeria is 11% to 13%. This was reported to be quite low when compared to the high rate of sexual activity and increased awareness of the different forms of contraception in the population. This has resulted in a high number of unwanted pregnancies and illegal abortions. This report concluded that the use of community-oriented approaches and political will can go a long way to increase contraceptive use in the country. Although this has been attributed to different factors like cultural barriers (Odimwengu 90), the report identifies the lack of access to contraceptives as a major factor leading to their reduced use. The average distance that a person in developing countries walks to access a contraceptive is considerably longer than an average distance that a person walks in developed countries. The major factor contributing to inadequacy of contraceptives in developing countries can be attributed to distribution systems that do not reach the interior towns. As a result, different methods of marketing, including social marketing, have been explored in other studies with results showing remarkable improvement in the use of contraceptives.