In recent days, competition in the market has been very stiff thus calling for business entities to look for the best marketing communication strategies. Significantly, it has been realized that, the issue of modern technology and liberalization of markets has led to significant developments in the strategies business adopt to market their products. Precisely, the footwear and sportswear industry has been very competitive in the recent past. With this in mind, it has become essential for other companies to emulate the strategies adopted by these companies so as to arrive at success. With regard to the recent changes in the sportswear and footwear industry, it has been essential for C&J Clark International Ltd to conduct a market analysis on the marketing communication strategies for adidas and Nike. Based on the market research, the C&J Clark International Ltd will be able to identify the best strategies to incorporate in its marketing plan (Neumeier 2006).