According to the UN more than 45 percent of food produced in the world goes to waste every year. Food wastage is a global menace whereby majority of people in the rich countries can afford to waste food while there are people die due to hunger and malnutrition (Liu & Cheng 2013, p. 171). In the US more than 125 billion dollars are wasted in form of food wastage. The most wasted foods in the world are malformed fruits and vegetables. Consumers prefer to purchase the most perfect vegetables and fruits and this is gravitated by grocery stores who seem to offer the well developed fruits and vegetables. This has led to wastage of food which is regarded as ugly although they are edible.