Marketing Cadbury CaraMilk Dark Noir Chocolate Bar in India

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Marketing Cadbury CaraMilk Dark Noir Chocolate Bar in India

Marketing Cadbury CaraMilk Dark Noir Chocolate Bar in India

 

This marketing plan aims at introducing Cadbury CaraMilk Dark Noir chocolate bar in the Indian market. This brand has been produced and successful marketed in the Canadian market. However market research data has revealed a great difference in perception and value of chocolate between the Canadian market and the Indian market.

Marketing Cadbury CaraMilk Dark Noir Chocolate Bar in India

This marketing plan will use product-communication extension strategy in order penetrate the Indian market and overcome the difference between the two market. The product will be introduced as the same brand but with a different packaging and size of bars.

Marketing Cadbury CaraMilk Dark Noir Chocolate Bar in India

However the communication strategy will be difference in order to suit the local perception and value of the Indian market.