The social media is arguably the king of internet marketing. There are many reasons why as it stands today, the social media will continue playing a critical role in internet marketing for a number of years to come. First, the social media is easy to use. One of the reasons why the social media continues to define the rules of thumb in online communication is because it is easy to use and everyone can use it without requiring any technical assistance. Unlike other means of communication that may be left for the technology geeks and the young savvy generation, the social media is appealing to all users because it is easy to use. Second, the social media has a high penetration rate, thanks to the high penetration rate of smartphones.