Marketing Assessment


Assessment 1 20161112 Assessment Brief: In this assessment students are required to read from a range of digital marketing blogs, videos, articles or industry reports and create and write an online blog of their own reflections on current digital marketing practice. To get insight into blog writing students can read a number of digital marketing blog posts. Here are three examples of blogs as a starting point: Smart Insights , Mashable: , Digital Ministry: (NB: You can also research digital marketing blog (s) in an industry that you may be interested in.) Students are required to create a professional online blog of their own (using blog software of their choice e.g., Tumblr, Wordpress, Blogger) reflecting on current issues and practises in digital marketing similar to those presented in the blogs they have read. Students are to set up one (1) online blog and submit three (3) posts to it. The online blog URL needs to be pasted into a word document, along with the three posts and the references used and uploaded as a submission to the portal. Please note that while the online blog is what will be assessed you still need to upload this word document with references as a university copy. Assessment


The social media is arguably the king of internet marketing. There are many reasons why as it stands today, the social media will continue playing a critical role in internet marketing for a number of years to come. First, the social media is easy to use. One of the reasons why the social media continues to define the rules of thumb in online communication is because it is easy to use and everyone can use it without requiring any technical assistance. Unlike other means of communication that may be left for the technology geeks and the young savvy generation, the social media is appealing to all users because it is easy to use. Second, the social media has a high penetration rate, thanks to the high penetration rate of smartphones.