Marketing and Distribution Law


see the attached


I do not agree with this statement that geographical discrimination is one big rip off. The Australia law does not define geographic price discrimination but it has some provisions in section 46 of Competition and Consumer Act 2010 (CCA), previously contained in the Trade Practices Act 1974 (Cth), which prohibits against outright misuse of market power. However geographic price discrimination  can be defined as a  third degree price discrimination in which corporations divide their  market into different geographical regions, on the basis of different factors, and consequently set different prices for the regions.  For example, a bottle of soft drink may retail at $10 in Sydney and $15 at Melbourne.  There are different justifications that are given for geographical price discrimination, most of which falls on the different cost of doing business in different geographical regions.