Marketing – Analyzing a consumer product

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Marketing – Analyzing a consumer product

Marketing – Analyzing a consumer product

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One of the industries which have recorded a high growth rate is mineral water industry. Like the ICT industry, mineral water industry has taken the world by storm recording a high rate of growth compared to other beverages.  Buoyed by the heightened consumer interest in clean pure water, mineral water industry has recorded high rates of growth not only in the developed world but also in the developing world.  Since the middle of the 20th century, there has been growing consumer interest in their health and safety with. Mineral water is a part of the market drive strategy that has been used by the food and beverage companies to assure consumers that their health is taken care of.  Consumer shift towards nature and health as well as gourmet food has been a contributory factor towards the increasing popularity of mineral water.