Marketing Analysis

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Marketing Analysis Analyze marketing problems as they are a business organization and demonstrate the ability to connect the key issues related to external environment,target market and marketing mix with concepts from the text. The objectives of this report are
1.to guide you in discovering that marketing is not simply a collection of static terms and dated theories but organizations live these principles
2.to analyze marketing problems as they arise within a business organization and demonstrate the ability to connect the key issues related to external environment.target market and marketing mix with concepts from the text. Format Report is to be double space on 2pages,sheets of 8.5*11 paper. Use the following citation format: Author\’s last name,first name,\”title of the article\”in Periodical,(dates),page numbers.The article you should analyze is Serena Ng &Paul Ziobro,\”Razor Sales Move Online,Away From Gillette\”,Wall Street Journal,June 23,2015.

Use these headings for each section:
a)Introduction:this is 3 paragraphs
1.in you own words,provide a one paragraph summary of key points of the article.
2.List and proviede definitions of terms or concepts critical to understanding the key points of the article.

b)Environment: Explain which components of the external environment are relevant to the situation discussed in the article.Refer to Chapter 3 of the text for a complete discussion of \”environments\”. Pay special attention to the competitive environment and issues bearing on competitive advantage.

c)Marketing Mix Variables Explain the relevance of the strategy elements(Target Market and Marketing Mix) and especially changes in the strategy elements dictated by the situation discussed in the article.

d)Lessons Learned What lessons do you learn from reading this current event as a marketer? Summary Summarizes key points of the article in one\’s own words. Environment Discuss relevant components of the external environment that impact the situation discussed in the case. Marketing Mix Identifies correctly issues surrounding the target market Identifies correctly issues surrounding the marketing mix(product,price,place and promotion) Discusses changes in the target market/marketing mix dictated by the situation at hand Lessons learned Reflects on lessons learned as a marketer in a substantial way.

Description

This article talks about the changing shaving razor market. The market, which has for long been growing on brick and mortar stores, has quickly shifted to online. The brick and mortar sales are declining while the online sales are increasing. The dominant companies, Gillett and Schick brands, produced by P&G and Energizer respectively, are facing a still competition from new entrants who have gone online. They are therefore adjusting their sales to online as they predict robust growth of online market.