marketing

$123.00

see the attached paper

Description

To understand how personality reflects consumers’ inner differences.

To understand how Freudian, neo-Freudian and trait theories each explain the influence of personality on consumers’ attitudes and behaviour.

To understand how personality reflects consumers’ responses to product and marketing messages.

To understand how the products and services that consumers use enhance their self-images.

To understand how marketers seek to create brand personality-like traits.