MARKET ENTRY STRATEGY FOR COCA-COLA COMPANY

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MARKET ENTRY STRATEGY FOR COCA-COLA COMPANY

MARKET ENTRY STRATEGY FOR COCA-COLA COMPANY

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Multinational firms also called transnational corporations are those firms that operate in at least two or more nations. A multinational firm in most cases usually has a supply chain that is longer. It may for instance acquire the raw materials from one nation and manufacture its product in another, yet still its retail sale may be in another country. It often manages its operations from the headquarters in the home country. Many of these firms have branches, offices or even manufacturing plants in countries different from their home countries. Some multinationals are so big. Some of them even have budgets that are more than some nation’s GDP’s. These firms can have enormous influence on both in the local economies as well as the world economy. Their role in globalization and international relations is enormous.