Mapping customer digital journey


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Following the increased usage of digital products, internet based medias are slowly overtaking the traditional T.V and Print Media methods of communication. For that reason, most companies are now competing for web visibility as a means to retail their products. Social Media, Multimedia, Blogs and Social Service are becoming extremely reliable since their cost is manageable while their orientation is higher. With time, digital marketing will become the predominant sales and marketing tool enabling organizations to reduce the total cost of operations while increasing customers’ base. The commencing report analyzes in detail Cotton: On digital sales and marketing processes. The report will specify my personal mapping strategy to recognize, get acquainted to, research, evaluate, purchase, pay and post purchase service a product on Cotton: On on an online store.