Management | Case: Kent Chemical: Organizing for International Growth



The assignment for this subject is an individual essay of maximum 4,000 words.
The assignment accounts for 50% of the total mark of the subject.
Students are required to submit (a) an electronic copy of the essay through
turnitin and (b) a hardcopy of the essay to their tutor, by 2 May 2017.
Topic of Assignment:
Case: Kent Chemical: Organizing for International Growth
(in Bartlett C. A. and Beamish, P. W. 2014, Transnational Management, chapter
Please answer the following questions:
1. What were the problems facing Luis Morales as he began implementing
Ben Fisher’s international expansion strategy?
2. How would you evaluate the organizational changes he made in response
to those problems? Why were they unsuccessful?
3. What do you think of Sterling Partners’ recommendations? What did Kent
get for the $1.8 million fee?
4. What should Morales recommend? What should Chairman Ben Fisher


The process of globalization has accelerated the rate of internationalization. Today, more than any other time in history, organizations many organization are operating beyond their domestic market. The international market exposes a business to a large market size, but it also comes with its challenges, especially considering the differences in culture and national business policies and regulations for each country (Bartlett & Beamish, 2014).  Coordinating an international operation is a tasking job that requires an effectively working structure.   This is a major challenge for most organization that internationalize. In addition, most organizations make a mistake of using a one-size-fit-all approach for the subsidiaries in different countries, a strategy that not effective because of the varied business culture and business regulations according to states and regional blocs (Ghemawat, 2010). To understand the challenges of international, this study will examine the internationalization process for Kent Chemical as it tries to organization for international growth.