Macready Company is considering introducing a new compact disc player model at a price of $105 per unit
Macready Company is considering introducing a new compact disc player model at a price of $105 per unit. Macready’s controller has compiled the following incremental cost information based on an estimate of 120,000 units of sales annually for the new product:
Direct Materials cost $3,600,000
Direct labor cost$2,400,000
Variable manufacturing support$1,200,000
Sales commision%10 of sales
The average inventory levels for the new product are estimated as follows:
Raw materials2 months of production
Work in process 1 month of production
(100% complete for materials and 50% complete for labor and variable manufacturing support)
Finished goods2 months of production
Annual inventory carrying costs not included in the variable manufacturing support listed earlier are estimated to be 12% of inventory value. In addition, the sales manager expects the introduction of the new model to result in a reduction in sales of the existing model from 300,000 to 240,000 units. The contribution margin for the old product is $20 per unity.
a. Determine the total impact on Macready’s profit from the introduction of the new product.
b. Should Macready introduce the new product? Explain.
c. Determine the breakeven point (in units) for the new product. Assume that sales of the old product decrease by one unit for every two-unit increase in the sales for the new product.