Lutz (Shaper) “It deprives us of the tools we need to develop, advance, and preserve our society, our culture, our civilization. It breeds suspicion, cynicism, distrust, and, ultimately, hostility”


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In the YouTube ad “Cover Girl” (Proctor & Gamble), the ad in a long way shapes the societal values of materialism.  Advertisement has a great influence in the society and in society where people spend most of their time on the media they are likely to copy what they see in advertisements.