Containerization is a part of branding. Liquid products are usually held on containers, which forms a part of consumers’ perception of the product. Research evidence shows that consumers’ perception of containers is influenced by their identity, and therefore the extent to which they accept the product (Deliya&Parmar, 2012). In this study, the author found out that the shape of the container influence how they identified and perceived the product. Considering these factors, the following shape is the most appropriate for the juice considering the target market is the youths.