Jamie Oliver, sometimes referred to as The Naked Chef is a known British entrepreneur who has interests in the food industry (Smith (2006: 45). He is a chef by professional but also doubles as a restaurateur and a media personality who has attracted fame and controversy in the course of his entrepreneurship. He is well known for his food-focused television shows, cookbooks, and in recent times, he has become an ardent campaigner against the use of processed foods in national schools. Through this campaign, he hopes that there will be change in food consumption patters and children will refrain from eating unhealthy foods. In addition he hopes to change food cooking habits for better throughout the United Kingdom and United States.