J.M Smucker’s External Environment Analysis

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J.M Smucker’s External Environment Analysis

J.M Smucker’s External Environment Analysis

J.M. Smucker is a leading manufacturing Company, with its headquarters in Orrville, Ohio. The company has managed to maintain its leadership in marketing of fruit spreads in form of jam and jelly as well as peanut butter, sandwich snacks, ice cream toppings and other specialty items in North America since 1897.

J.M Smucker’s External Environment Analysis

The company is seen to enjoy confidence from its clients and supplies partly because of its long history in the market and because of its consistence in quality products that is supported by its valuable core values, beliefs and well motivated members of staff (Hunter, 1995). Though the company is surrounded by stiff competitors it has emerged out as a leader in the food processing though it is still faced with uncertainties of future entrants.