Introduction to Marketing



topic.  Introduction to Marketing

Why this subject is important

Life Skill

Helps understand the “big picture” of business

The only company department that earns money

“The business of business IS marketing” (Drucker)



The main reason behind this marketing plan is to make contribution towards the Pink Ribbon Cup Race Day, an event that is geared towards raising money for Cancer Council’s Pink Ribbon. This marketing plan therefore aims at coming up with a product or service that will be sold on that day as a part of contribution towards this noble cause. The marketing plan therefore aims assessing the viability of offering a product or service on that day as a part of general feasibility assessment of being a participant on the Pink Ribbon Cup Race Day.