introduction of PR | Public Relations Case Study: Lung Foundation Australia: ‘Love Your Lungs’

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Assessment 2 Public Relations Case Study:
Lung Foundation Australia: 'Love Your Lungs'

 

Description

Lung Foundation Australia is a charity organization that promotes lung health in Australia (Lung Foundation Australia, 2016). The organization helps in promotion of lung health in the country by encouraging people to take care of their lungs. The foundation faced an uphill task of creating awareness on how people can take care of their lungs. They introduced the love your lungs campaign which can be accessed on the company’s website using the following link