international strategy

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Description

For many reasons, such as being the world’s largest country, possessing vast natural resources and having a population of over 150 million people, Russia possesses good opportunities of investment for foreign companies. However, Russia also has a dynamic, unique, challenging and, sometimes, difficult to understand business environment that has caused problems for many foreign firms. As a result, businesses tend to perceive doing business in Russia more as a risk than an opportunity, and BP knows this – its difficult experience in partnering with its Russian counterpart illustrating this reality.