International Strategy | News Critique- international strategy
Strategic management (news critique)
News Critique counts for 15% of your overall mark and requires you to link theoretical concepts of the unit to current events publicized in the business news media. Throughout the semester, strategic management concepts and theories are applied in a real business context. Students will be assigned one of the weekly topics in weeks 1 and 2.
You will then find a current news item (released in the business media within a two weeks window prior to your due date) 800 word written summary (typed,12 pt., Times New Roman, double spaced). You can select a business news item from anywhere in the world as long as it is current news and has been published in the two weeks prior to your due date.
The following guidelines may assist you to think critically about your chosen topic and news item:
- Which source or sources published the news item? A brief summary of the strategic event in focus (e.g.an acquisition was announced or a new product was launched or a company is going throughstructural changes or a change of leadership in a company was announced etc.).
- How might the market respond to this situation in both the short term and in the long term? Howwould it affect certain companies or markets?
- How does the news item illustrate the topic assigned for your presentation?
- What can be learnt from the event? How does this event (a news item) contribute to a betterunderstanding of the topic assigned for your presentation?
- How is this news linked to the previously studied topics in the course?
- Can you predict the further development of the situation? What might happen next?
Marking criteria Your mark for this assessment item will be based on both your oral presentation and the written report. The key marking criteria:
- Your ability to use the concepts and tools of strategic analysis in a competent fashion (e.g. illustrate
- selected concepts of the assigned topic by applying it to the real world setting);
- Your ability to identify, access and appropriately report a business news media report;
- Evidence of thorough knowledge of the news item being reported;
- The quality and adequacy of supporting materials ( e.g. visual aids etc.)
Report an abuse for product International Strategy | News Critique- international strategy