international resort management Assessment| Linking theory to practice


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instructions assignment


According to Murphy (2008) argues that development of long term sustainable operations resorts must aim in achieving four vital objectives. The objectives are profit making, development of attractive and competitive products, development of attentive and skilled employees and becoming a sustainable operation. In addition Murphy (2008) states that in order for resorts to achieve these objectives it is imperative to look at academic researches in various business fields. Academic researches help in shedding more light on various business aspects that are currently affecting organizations. Academic researches can be utilized by the management of resorts to improve the performance of their resorts.  This paper looks at three academic researches that look at competitive advantage, stakeholder analysis and environmental scanning.