international marketing strategy options for
Begin with a brief introduction to the profile of the organisation.
-An environmental analysis of the potential markets with recommendations as to which of the following markets would be the most appropriate market for Bettys and Taylors of Harrogate Limited
-Your choice covers New Zealand, China, USA and Germany (I am more concerned about the effective justification of your country choice than the choice of country itself)
-Your environmental analysis would benefit from your consideration of social, economic, political, legal and technological aspects of EACH potential market.
-In addition there are other IM tools that may be helpful to you for this task
-The options Bettys and Taylors of Harrogate Limited need to consider in developing a market entry strategy with a justified recommendation as to which is the most appropriate
-Try to establish linkages between the analysis of the internal environment and the resulting and associated strategic recommendations
-How Bettys and Taylors of Harrogate Limited might implement its International Marketing strategy, including the marketing mix and organisational considerations through the use of a marketing plan?
-Prepare a marketing plan for Bettys and Taylors of Harrogate Limited for your selected option.
Include a short conclusion to summarise your recommendations
Of great importance is a fully referenced bibliography using the Harvard Referencing System. The majority of references should come from text books and journals (theory should be referenced from text books and journals)
A key element of the assignment will be the ability to give justified recommendations that are appropriate to the organisations circumstances in the following areas:
-Choice of market
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