International marketing requirement

$30.00

see the attached paper

Description

The aim of this paper is to provide a critical review of the Carrigan, Marinova and Szmigin’s (2005) article, “Ethics and international marketing”.  The paper will commence with a general overview of the article by summarizing the key ideas and concepts presented in the authors.  Thus, the overview will draw upon the continuum development of the field of ethics in relation to international marketing, citing key ideas and concepts presented by both classical and contemporary scholars in the field of marketing ethics.  Further, this paper will present an evaluation and critical analysis of this article whilst examining its major strengths and weaknesses. The core areas of focus will be on structure, purpose of the study, methodology and key findings, including the extent to which the findings concur or differ with the study purpose.