International Marketing Audit and Plan


This is an International Marketing Audit and Plan paper.

Please do an abstract and executive summary.

Please choose a country and a product that is suitable for export to the chosen country. Do not choose SINGAPORE, CHINA AND AUSTRALIA.

Further instructions for the assignment, the recommended text/readings, the marking scheme and a sample of the market audit and plan are attached accordingly.

Thank you.


India is a developing country that has one of the fastest growing economies in the world. Armed with entrepreneurial individuals, India has experienced a high rate of growth in the recent past driven by the large population. The macroeconomic environment in India has provided a suitable growth environment. One of the main factors that have led to higher economic growth in India has been its social cultural environment. India has very hardworking people who are known for their business acumen all over the world. In addition, India has a large population that not only forms a domestic market but also provides cheap labor that has enabled growth of low-price labor market. In addition, India is one the countries that have a mixture of different cultures that have been the main factor for the growth of the country.  It is one of the most culturally diverse countries in the world. Economically, India has been performing exceptionally well. Since 1980s, India has continued to record impressive economic performance with an average of 5.5% growth in decades. Since 2007, India has maintained an impressive economic growth rate growing by 9.4% in 2007, 7.3% in 2008, 5.4% in 2009 and is projected to grow at 7.2% in 2010 (CIA fact book, 2010). The continued economic growth has attracted large number of foreign investors