In the era of globalization, every company is seeking to expand its operations from the domestic market. The internalization process is driven by many factors, among them access to raw materials, lure of cheap labour, FDI to secure access to markets, efficiencies in the international market, and many other factors. Apple Inc., the world’s leading consumer electronics brands, has set up operations in China to take up advantages of these efficiencies. However, one of the greatest challenge facing organizations moving to China is cultural differences. The study will analyse the impact of the political, economic, technology, legal and environmental factors on Apple’s stores for China. It will also analyse the cultural differences China and the United States and how these differences influence IHRM practices.