International Business Strategy

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Introduction

 

You are employees of a prestigious management consulting company based in Sydney. You company has been approached by a local Australian firm seeking to enter China and expand the business in China. Your company gives you a consulting project to help the company successfully enter and operate in China. Note that the Australian firm has made the decision of entering China but just don’t know how to do it.

 

The client believes that expansion into China offers tremendous opportunities and benefits. As the largest developing country, emerging markets, and transition economy in the world, China has been growing at 8% to 10% since 1978. Currently, it is the largest FDI receipt country in the world. Many Fortune Global 500 firms have operations there or are considering entering China. There is a growing middle-class in China with amazing purchasing power. However, China also presents daunting risks and challenges as well, including economic development disparity, corruption, pollution, competition, legal framework ineffectiveness, gaps in infrastructure, etc. And, China is different from Western countries in term of culture, ethics, values and tradition. As a result, winning in China should not be taken for granted!

Category:

Description

Unit of Study Outline
Unit Code IBUS6001
Unit Title International Business Strategy
Semester 2, 2014
Pre-requisite Units: N/A
Co-requisite Units: N/A
Prohibited Units: N/A
Assumed Knowledge and/or Skills: basics in business
Unit Coordinator: Wu Zhan
Address: Room N433, Institute Building(H03), The University of Sydney NSW 2006
Email: wu.zhan@sydney.edu.au Phone: 93517402
Consultation Hours: 3-4pm Thursday
Class Day(s): Thu 18:00-20:00 [wks 1 to 13] in Merewether Lecture Theatre 1 (Rm 131)
Required Text / Resources:
Peng, Mike W. (2014) Global Strategy 3e Thomson South-Western (Available at University Co-op
book store)
Supplementary readings including cases & weekly readings will be available online through Blackboard.
This unit of study outline MUST be read in conjunction with
The Business School Unit of Study Common Policy and implementation information that applies to every unit of study offered by the
Business School (http://sydney.edu.au/business/currentstudents/policy). All assessment rules, such as standards used, penalties etc, are
covered.
The Business School Student Administration Manual – for information about all processes such as illness, appeals etc (
http://sydney.edu.au/business/currentstudents/student_information/student_administration_manual) When deciding applications and
appeals relating to these matters it will be assumed that every student has taken the time to familiarise themselves with these key policies
and procedures.
The Business School seeks feedback from students and staff in order to continually improve all units offered. For information on previously
collected feedback and innovations made in response to this feedback, please see
http://sydney.edu.au/business/learning/planning_and_quality/feedback/student
1. Unit of Study Information
This unit analyses how multinational firms leverage their capabilities and competencies to create competitive
advantages in international and global markets. Topics include assessing foreign market attractiveness;
understanding the impact of differences in legal, cultural, political and economic regimes; evaluating international
political and economic risk; building and operating global networks, including entry mode choice; understanding
how managers design organisational architecture and implement internal control and incentive mechanisms; and
assessing the challenges of global citizenship, ethical behaviour and social responsibility for international business.
Problem-based learning, with case study workshops, is an integral part of the Unit.

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2. Program Learning Outcomes and Unit Learning Outcomes
The Program Learning Outcomes for this Program are located at
http://sydney.edu.au/business/learning/staff/leadership/program_directors/outcomes
Unit Learning Outcomes
Unit Learning Outcomes Program Learning Outcomes
On the successful completion of the Unit you should be able to:
1. Evaluate and explain concepts, frameworks, and theories in the domain
of international business strategy.

1. Business Knowledge

2. Critically apply the different business
concepts, frameworks, and theories in the domain of international business
strategy.

2. Critical Thinking

3. Identify, collect, classify, evaluate, and utilize useful information to
prepare an international business project.

3. Business Analysis and
Problem-Solving
4. Communication

4. Explain and analyse key problems of MNCs, and conclude with
convincing solutions within real-world constraints.

2. Critical Thinking
3. Business Analysis and
Problem-Solving

5. Develop skills to work with people from diverse national backgrounds
with
inclusiveness, open-mindedness and integrity

4. Communication

3. Assessment
Assessment Name Individual/
Group
Assessment
Conditions

Program
Learning
Outcomes
Assessed

Length Weight Due Date Closing Date

Consulting Project
Presentation Group Compulsory 1, 2, 3, 4 20 mins
max
30% Week 12 Week 13
Tutorial Discussion Individual Compulsory 1, 2, 4 N/A 20% Weekly Week 13
Final Exam Individual Compulsory 1, 2, 3 N/A 50% Final Exam
Period

Final Exam
Period

Academic Honesty Week 4
For the meaning and operation of this table, see policy information in the box on the front page or click here
Assessment details
Consulting Project Presentation
● Task Description
You are going to work on a group-based term project, focusing on the international entry and expansion
strategy of a local Australian firm entering China or any other country. The hypothetical scenario is like this: a
local Australian company invites you and your group members as a consultation team to help it design an
International Business Development (IBD) plan. The purpose is to help the firm successfully enter China or
any other country and expand its business there. The local Australian company hiring you as consultants must
be a real company. You may decide on the local Australian company from the website or secondary database.
This company could be in manufacturing or service areas. As a consultation team, you need to make a
presentation on your consulting project.
The deadlines are the last two tutorials. Your presentation dates will be determined by your tutor in
advance. Please note that no written report will be required and your performance will be based on the
presentation to be marked by your tutor.

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“Dos” for Consulting Project
❍ Be critical and analytical
❍ Capture the critical issues
❍ Be focused and insightful
❍ Apply (preferably!) learning from lectures
❍ Be logical
● “Don’ts” for Consulting Project
❍ Do not just list facts or summarize
❍ Do not argue without reasoning and evidence
❍ Do not discuss irrelevant issues
❍ Do not focus on details while ignoring the “big picture”

* Detailed group project guideline provided in another file on Blackboard.
* Some sample project presentations provided on Blackboard.
Note: Since this is a group project, it is imperative to evaluate the contribution of individual group
member. As a result, we will conduct a peer review to evaluate the individual’s cooperation and
engagement with the group project. It is important that everyone contributes. Penalties will apply to
those free-riders, if any. Hopefully, you work as a team and value teamwork as well as the fair
contributin of ALL members. Details on the peer review will be provided close to the end of the
semester.
● Assessment Criteria
Group Presentation (30 marks)
1. Presentation (5 marks)
a. Logical organization of presentation material
b. Clarity of presentation
c. Style of presentation (creative use of visual and audio-visual media, etc,).
2. Analysis and Recommendation (15 marks)
a. Clarity of recommendation
b. Depth of analysis and breadth of resources used for recommendation
3. Discussion Management (10 marks)
a. Extent to which the group is able to answer/ clarify question(s) from the tutor and the class
● Feedback – What, when and how feedback will be provided for this assessment
Tutors will provide the feedback following each presentaton during the last two tutorials. The feedback will
cover both strength and weakness of the presentationa and suggestion for improvement.
Tutorial Discussion
● Task Description
We will engage in different types of learning activities during the tutorials: business case analysis, discussions
of influential scholarly papers, debates, and presentation of group project. A list of required weekly readings
for each tutorial will be found at the end of the outline.
We seek to develop students’ analytical, communication, and team-work skills during tutorials. To this end, we
encourage you to actively participate in each tutorial. You can take the opportunities to interact with your
group members and other peer students as well as your experienced tutors. Note that it is the interaction and
learning from each other that constitute the essence of learning. Since most of you have working experiences,

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you are expected to bring your valuable experiences to the tutorials.
“Dos” for Tutorial Discussions
❍ Keep an open mind
❍ Relate outside experience
❍ Be provocative and constructive

“Don’ts” for Tutorial Discussions
❍ Do not make sudden topic changes; recognize the flow of discussion
❍ Do not repeat yourself and others
❍ Do not “cut” others to “score points”

Note that tutorials are important to your final grades. Each student will be evaluated by the tutor in terms
whether you are active and contribute in tutorials (20%). You are advised to bring one page of summary of
the article, case or book chapter to discuss with your group members in the tutorial. You are not required to
submit it to the tutors and tutors are not going to mark it. By “contribution”, we mean it is the quality of your
participation, not the quantity (or “air time”), that will lead to good performance in tutorial discussion. Your tutor
will mark your performance on weekly basis and feedback will be given to you by your tutor either orally or in
writing.
● Assessment Criteria

1. Use of literature/ Knowledge of theory
2. Analysis
3. Critical reasoning / critical thinking
4. Originality

Excellent class participation: The student consistently attends class, submits tutorial reading
summary, consistently contributes to discussions, and consistently demonstrates superior
understanding and insights
Good class participation: The student consistently attends class, submits tutorial reading summary,
consistently contributes to discussions, and occasionally demonstrates superior understanding and
insights
Poor class participation: The student inconsistently attends class, submits tutorial reading summary,
inconsistently contributes to discussions, and rarely demonstrates superior understanding and
insights.

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● Feedback – What, when and how feedback will be provided for this assessment
Tutors will provide the feedback following each tutorial. The feedback will cover both strength and weakness
of contribution of each student and suggestion for improvement.
Final Exam
● Task Description
Final exam will test the understanding of the theories, frameworks, cases, and knowledge. The final exam will
be held during the exam period. It is closed-book in format and should cover all the lecturers excluding tutorial
and assessment contents. There will be essay-type short and long questions. Details of the final exam will be
discussed in the last lecture.
● Assessment Criteria
1. Use of literature/ Knowledge of theory
2. Analysis
3. Critical reasoning / critical thinking
4. Synthesis
● Feedback – What, when and how feedback will be provided for this assessment
N/A

4. Other Resources for Students
All lectures and seminars are recorded and will be available within Blackboard for student use. Please note the
Business School does not own the system and cannot guarantee that the system will operate or that every
class will be recorded. Students should ensure they attend and participate in all classes.

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5. Unit Schedule
Week Required Reading(s) Lecture/Tutorial Assessments Due
1
28 Jul 2014 Introduction
2
4 Aug 2014 text and papers Globalization & International Business

Video Case Study Tutorial Participation

3
11 Aug 2014 text and papers Strategy and Global Strategy

Video Case Study Tutorial Participation

4
18 Aug 2014 text and papers Industry-based View I Tutorial Participation
5
25 Aug 2014 text and papers Industry-based View II and Resource-based View I Tutorial Participation
6
1 Sep 2014 text and papers Resource-based View II and Dynamic Capabilities Tutorial Participation
7
8 Sep 2014 text and papers International Entry Strategy I Tutorial Participation
8
15 Sep 2014 text and papers International Entry Strategy II Tutorial Participation
9
22 Sep 2014 text and papers International Entry Strategy: video case study Tutorial Participation

Common week 29 Sep to 5 Oct

10
6 Oct 2014 text and papers Structure and Control of MNCs’ Global Operation Tutorial Participation
11
13 Oct 2014 text and papers Knowledge Management and Global Innovation

Strategy Tutorial Participation

12
20 Oct 2014 text and papers Guest lecture: TBA Tutorial Participation
Group presentation

13
27 Oct 2014 text and papers Review and Wrap-up Tutorial Participation
Group presentation