International Business: Opening a Bakery in Saudi Arabia

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International Business: Opening a Bakery in Saudi Arabia

International Business: Opening a Bakery in Saudi Arabia

Asami bakery is leading bakery in the Middle East. Over the last five years, the company has asserted its presence in the market through provision of quality breads to the customers.

International Business: Opening a Bakery in Saudi Arabia

In the last one year, the company has developed unique tasting bread branded Tosti that has taken the market by storm.  Blending the best qualities and customer aspirations in the Middle East, the company has been overwhelmed in ensuring constant supply of the product but the company is willing to take this new experience beyond the local market.

International Business: Opening a Bakery in Saudi Arabia

After a thorough market research, the company has identified Saudi Arabia as one of the most potential market for out product since the country has a large number of expatriates who are leading consumers of the new bread. The marketing plan will look at viability of entering into Saudi Arabian market and the best entry strategy that should be adopted by the company.