INTERNATIONAL AND GLOBAL MARKETING: UDDER’S ICE CREAM

$51.00

see the attached

Description

This task will focus on Udder’s Ice Cream market expansion strategy to grow the business by identifying a new market offering.  The company considers entering a major European country or Asian Country. Thus, major focus will be to conduct an analysis of the selected potential markets- Germany and China. The analysis will be useful to decide on the company’s internalization plans. In particular, this report will explain the core theoretical concepts in respect to international and global marketing including complexities of the international business environment which will be applied to this scenario. The main components of this report will include: The two markets will be analysed and evaluated. This report will include: