INTEGRATED MARKETING COMMUNICATION FOR NUDIE JEANS IN AUSTRALIA

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INTEGRATED MARKETING COMMUNICATION FOR NUDIE JEANS IN AUSTRALIA

INTEGRATED MARKETING COMMUNICATION FOR NUDIE JEANS IN AUSTRALIA

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The integrated marketing communication for nudie jeans main objective is to make the nudie jeans to be famous in Australia and increase their sales. The target audiences will be people in the age bracket of 15- 45 years since they have adopted the wearing of jeans for both casual and official wear. The nudie jeans IMC will target both men and women in this age bracket.

INTEGRATED MARKETING COMMUNICATION FOR NUDIE JEANS IN AUSTRALIA

The time period of the plan is expected to be five months so that the impact is felt in the market. Apart from the chief objective of making nudies famous in Australia other objectives include increasing the volume of sales and creating the benefits of wearing nudie jeans as opposed to other brands. The overall budget for advertising will cost 1$ million. The aspects that will be used include: