Title: Campaign Simulation Individual Report
Type: Assignment – Written Assignment
Learning Outcomes Assessed: 1, 2, 3, 4, 5
1 Jun 18 16:00 Week 12
Marked out of: 100
Student write a 2,000 word report (not essay) outlining their own and their team’s campaign activities against a theoretrical background.
Criteria & Marking:
Each student will produce an individual report of 2,000 words on his / her own role & contribution to the team’s simulation exercise. This is a report,
not an argumentative essay. You should therefore divide into topical sections with numbering and subheadings, and provide a 100 word executive
summary, on a separate page, at the beginning.
The report must be structured in five parts.
1. An executive summary (100 words)
2. The first section discusses your theoretical understanding of the team’s overall campaign strategy, e.g. your understanding of rhetoric and the
role it played in your campaign. Cite scholarly sources to back up your claims.
3. The second section details your contribution across some or all of the following tasks: Media Releases, electorate research, position paper,
campaign launch, television ad pitch, community event, debate, final pitch.
4. The third (brief) section is your personal reflection on what you have learnt in this course, and on such issues as teamwork and the problems of
dividing labour. As your tutor is the only one reading your report, you can be frank about your experiences.
5. A fourth section – which is not included in the 2,000 word count – will be an appendix that includes the team’s budget and key media releases /
social media entries e.g. Twitter. Append up to 1,000 words (but no more).
IF YOU ARE ON THE NEWSPAPER TEAM:
Journalists, who do not campaign but instead report on it as part of the newspaper team, will submit a 2,000 word report. Journalists’ reports are
weighted at 70 per cent of course total. Journalists must write 2,000 words of scholarly research and reflection, also in five parts:
An executive summary (100 words)
1. Your theoretical understanding of the teams’ campaign strategies: why did the teams do what they did? Cite scholarly sources to back
up your claims.
2. Your contribution to / role on the newspaper team. Why did you write / edit / work the way you did?
3. Your personal reflection on what you have learnt in this course, and on such issues as teamwork and the problems of dividing labour.
As your tutor is the only one reading your report, you can be frank about your experiences.
4. An appendix (not included in the 2,000 words) of your best newspaper stories as published during the campaign. The stories should
total 2,000 words, no more or less.
The report must incorporate scholarly theory that rationalises your choices, with academic in-text citations (using the Harvard system). A
List of References, and appendices, must also be included. Reports which are sloppily written, or inadequately or incorrectly referenced,
will be marked down.
See the plagiarism section at the end of this course outline.
Submission: via turnitin
This assessment item:
• is a school based activity
• is an individual activity
• includes a self assessment activity
• does not have a resubmission provision