Marketing is one of the most crucial elements in the business world. It involves the packaging of information in the right manner for the creation of awareness among the masses who later become customers. Over the years, organizations have used the mass media like TV and newspapers to communicate information about brands, products and services (Dateling, & Bick, 2013). However, the technological advancements that have been occurring worldwide have revolutionized the way companies advertise and market their products. The emergence of social media is altering the manner in which message is passed across the populations in the globe. The increased utilization of social networking platforms is altering the methods in which organizations react to customers’ desires and enhancing the chances for companies to promote their products and services in a way that is personalized.