IKEA is one of the leading producers of furniture in the world. The company specializes in production of high quality furniture products. The company uses different strategies in their marketing efforts including accurate marketing, fashionable and functional design, durable products, variety of products, and others. The company also adopts a flexible pricing structure for its customers by using cost cutting measures throughout the value chain. The company has more than 298 stores scattered in 26 countries. The company markets its products through its retail stores as a cost cutting strategy. This marketing plans aims at taking IKEA products to the market through new marketing strategy.