InterClean, Inc has come up with a new strategy in line with the changing nature of consumer needs in the Institutional and Industrial Cleaning and Sanitation industry. Consumers in the industry have not only been interested in the products offered by the company but also on the quality of services offered. As a result, InterClean, Inc has come up with a new focused that is aimed at providing consumers with not only high quality products but also high quality services as per the demands of the industry.
The company has realized that its future profitability is hinged on the way it will fulfill the emerging consumer needs. The current sales force has been efficient in demonstrating and selling products but the new focus which focuses on services will require the sales force team to be well equipped with multifunctional skills in order to market high quality products and services produced by the company. This will require a great deal of training for the sales force to play this important role.