Digital TV can be accessed through a number of ways in the UK. These include: satellite, cable, free-view and IPTV. A large portion of the TV audience is served by the British Sky Broadcasting Group, which boasts of over 10 million subscribers (Sky, 2011). Sky offers broadcasters the chance to broadcast on their platform by entering into a mutually beneficial contract with broadcaster so as to provide a listing slot for the broadcaster on their Electronic Programme Guide (or EPG) listing (Sky, 2010). Electronic program guides provide regularly updated program listings on the TV screen at the press of a remote button. To secure a listing slot, a broadcaster must not only be able to produce quality broadcast material for Sky, but they must also have the right broadcast equipment. Other conditions have been put in place by Sky for broadcasters to fulfil; a broadcast permit must also be issued by the communications regulatory body, OFCOM.