Hospitality and Tourism Marketing


see the attached paper


Welcome to hospitality and tourism marketing.  The focus of this unit is the application of marketing concepts to the fast changing hospitality and travel industry which is characteristically underpinned by the customer service encounter. The area of marketing for services which encompasses hospitality and tourism products is fast evolving and therein presents the opportunity to review the literature as it pertains to the industry practitioner on the ground.  The highlight of this unit is the development of a marketing plan based on real life tourism and hospitality destination, which offers students the opportunity to put all that theory into practice!