Cruise line is one of the recent industries to develop from the larger tourism and travel industry. It is a leisure segment that has evolved in the last few decades enabled by a number of factors like technology, growing economy, social and cultural aspects, and many other factors. Before the development of the cruise liners, boats and ships were entirely used for trade and military purposes. The basic idea that ships could be used for pleasurable and luxurious experiences was initiated by Arthur Anderson in 1835 when he founded Peninsular and Oriental Steam Navigation Company – P&O (Wilde, 2016). Through the company, he carried passengers and mail across the Atlantic and with time, the conditions of the ships were improved to include comfort rooms, dining, entertainment and others(Dawson, 2000). By the turn of the 20th century, cruising was refined and elegant method to travel, but the industry had not been fully developed due to a number of challenges. The economic and political events like the Great Depression (Chin, 2008), World War I and II, oil crisis, and others hampered the growth of the industry.