Gucci. Intellectual property | GUCCI VS GUESS


Dear All,


Welcome to the Learn site for the Intellectual Property module. This module is core part of the Entrepreneurship & Innovation Management, as well as the Innovation Management in Creative Organizations programmes. It is also a part of a number other programmes as an optional course.


This module aims to equip students with knowledge of the various types of intellectual property, searching intellectual property databases, the legal basis of intellectual property rights, the application process for obtaining intellectual property and its importance to the innovation process and the entrepreneur.




  • Case study, individual, 75% of grade, 2000 words essay.

Students write an individual essay about an infringement of a patent- or copyright-protected innovation of one firm by another firm. How have both firms operated, legally and strategically? How has the case affected the subsequent strategy of each firm, if at all (in which case: why not?)? And how has the case affected industry structure and dynamics?

Course work due: May 12, 2016 (3pm; submit through LEARN [turnitin]).



Core Readings & References:



  • Teece, David J. (1986) “Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy” Research Policy 15(6): 285-305.
  • Dolfsma (2008) “Patents & Copyrights” pp.498-503, in: Ph. O’Hara (ed) International Encyclopedia of Public Policy. Vol 4, Perth: GPERU. (available on LEARN).
  • Bos, B., T.L.J. Broekhuizen& P. de Faria (2015) “A dynamic view on secrecy management” Journal of Business Research 68(12): 2619-2627.
  • Leiponen, A. &Byma, J. (2009) “If you cannot block, you better run: Small firms, cooperative innovation, and appropriation strategies” Research Policy 38(9): 1478–1488.
  • Bittlingmayer, G (1988) “Property Rights, Progress, and the Aircraft Patent Agreement.” Journal of Law and Economics 31(1): 227–248.
  • McGahan, A.M., & Silverman, B.S. (2006) “Profiting from technological innovation by others: The effect of competitor patenting on firm value” Research Policy 35(8): 1222–1242.
  • Somaya, D. (2012) “Patent strategy and management: An integrative review and research agenda” Journal of Management 38(4): 1084–1114.
  • Dolfsma (2011) “Patent Strategizing” Journal of Intellectual Capital 12(2): 168-178.
  • Granstrand, O. (1999) The economics and management of intellectual property. Edward Elgar, Cheltenham (Chapters 6-9).
  • Intellectual Property Office,
  • EPO,
  • USPTO,
  • SIPO,

Suggested Readings

  • Arundel, A (2001) “The relative effectiveness of patents and secrecy for appropriation” Research Policy 30(4): 611–624.
  • Dolfsma, W (2006) “IPRs, Technological Development and Economic Development” Journal of Economic Issues 40(2): 333-342.
  • Griliches, Z (1990) “Patent Statistics as economic indicators” Journal of Economic Literature 28(4): 1661-1707.
  • Helpman, E (1993) “Innovation, Imitation, and Intellectual Property Rights” Econometrica61(6):1247–1280.
  • Hettinger, EC (1989) “Justifying Intellectual Property” Philosophy and Public Affairs 18(1): 31–52.
  • Lev, B (201) Intangibles, Brookings Institute: New York.
  • Schmidt, A, W Dolfsma& W Keuvelaar (2007) Fighting the War on File Sharing. T.M.C. Asser Press &Cambridge UP (IT and Law Series, #14).
  • Towse, R & R Holzhauer (eds., 202) The Economics of Intellectual Property, 4 volumes. Cheltenham, U.K.: Edward Elgar.
  • Von Hippel, E (1988). The sources of innovation. New York: Oxford University Press.




In the contemporary competitive business environment, businesses are looking for different ways of cutting a competitive edge and staying ahead of their competitors. In this pursuit, one of the most successful strategies is innovation. As the competition become cut-throat, companies that fall behind others in innovation are attempted to use the innovations of their competitors to keep up with the competition (Bos, Broekhuizen & de Faria 2015). This is not only unethical and but also illegal. Copyright infringement is an s serious problem in the contemporary business going by the sheer number of high profile suits that are lodged in different parts of the world every day (Von Hippel, 1988). These suits are not only destroying the relationship between the involved businesses, but they are also setting new copyright standards in the world. To understand the impact of copyright and patenting, this study will review the case of Gucci vs. Guess to see how it affected the individual companies and the industry at large.