The purpose of this paper is to develop channel and pricing strategies for Albertson’s Supermarket both domestically, in Canada, and internationally in Germany. Germany was chosen as the international country of entry to market their new product because of the large United States military presence in that country. Also Germany has the biggest population in Europe and is where one of the U.S. Embassy is located. The U.S. Commercial Service Germany at the U.S. Embassy and the three Consulates General offer a variety of services and programs to assist U.S. businesses export goods and services to Germany (Welcome to the U.S. Commercial Service Germany, 2011). Germany’s economy is one of the largest in the world. The economy of Germany ranks fourth in terms of nominal GDP and fifth in terms of purchasing power (Germany Economy, 2010). Albertson’s must choose the best marketing channel and strategy to compete with the top local supermarkets.