Google Inc. was started off as a research company but it has become a dominant player and the leading search engine (Google Inc). Google search engine accounts for more than 75% of the web search market.
The integration of world economy has provided environment for growth of Google. It has moved to new emerging markets like China, Taiwan, and others with huge internet market As more people get into web surfing and world economy improve, Google has greatly benefited by increasing users to 2.2 billion people in the world. Its stock market has experienced high rate of growth from $85 in 2004 to about $509.25 today (SlidShare). Revenues have grown to $23.651 billion in 2009 and total assets increasing to $40.487 billion (Stross, 2010).