Google Inc. is a search engine multinational corporation based in the United States of America, founded by Larry Page and Sergey Brin in 1998. The company handles more than seventy percent (70%) of the global online search queries. The company specializes in products that are internet related to the internet comprising of products or services such as cloud computing, search, online advertising (Google Adwords), as well as software technologies. Google derives the greatest portion of its profits from Adwords (Edelman, Eisenmann & Harvard Business School, 2010). Adwords places an advertising copy at the bottom or top of, or even beside the results list displayed by Google for a specific search request. This service makes the company much appealing to the users. In most cases, the placement and choice of the ads rely, to a certain extent, on a determination of the appropriateness of the search request in relation to the advertising copy (Duthel, 2008). According to Edelman et al. (2010), Larry and Sergey founded the company while at Stanford University studying PhD, and today they collectively own approximately 16% of the company shares. Google was incorporated as a privately owned company on 4th September, 1998. Today, the headquarters of the company are situated in Mountain View, California.