McDonaldization is a term that was coined by a leading sociologist, George Ritzer. In his book, The McDonaldization of the Society, George Ritzer uses the sample of McDonald to explain the process of globalization. McDonaldization is defined as a process in which the principles of “fast-food-restaurant” are dominating more sectors in the United States and the world. George Ritzer explains that McDonaldization occurs when a given culture assumes the basic characteristics of a fast-food restaurant. It mainly entails re-conceptualization of rationalization, which means it is a new approach to scientific management that is moving from the traditional to rational modes of thinking (Pieterse 39). The concept of McDonaldization can be equated to bureaucracy. Max Weber used the concept of bureaucracy to explain the changing society and in similar breadth George Ritzer uses the concept of fast-food to explain the contemporary paradigm shift in the society.