Global Market | Market Expansion Report


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Entering a new market requires close analysis of various aspects that may affect the wellbeing of the business in the new country. It is important to scan the prospective country to understand the business dynamics of the country and how the new business can adapt in the country (Gray and Murphy, 2013). Analysis of the prospective country helps in identifying the risks and opportunities that the new business is likely to encounter in the country. This analysis helps in making an informed decision on whether to start a business in the prospective country. This report analyzes various risks, challenges and opportunities in China and South Africa in efforts to identify the ideal country that the company should start operations in. the analysis will also help in making a decision on the ideal market entry strategy in the chosen country.